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In WordPress, “ping” or “pingback” is a notification system that informs other websites when you link to their content. It’s essentially a way for blogs to communicate with each other and helps increase exposure, SEO, and trackbacks on content. Here’s how WordPress pings work and how to optimize them:
1. Understanding Pings and Trackbacks
- Pingbacks are a form of backlink notifications that WordPress automatically sends to other WordPress-enabled sites when you link to their content. If the site you’re linking to has pingbacks enabled, WordPress will notify them of the link, and if approved, it creates a link in their comments section back to your article.
- Trackbacks are a manual version of pingbacks, typically used with non-WordPress blogs. You manually send a notification to the other site to notify them of your link.
2. Enabling and Managing Pings
- Enabling Pingbacks: To enable pings on WordPress, go to Settings > Discussion and check the “Allow link notifications from other blogs (pingbacks and trackbacks)” option. This setting allows both incoming and outgoing pings.
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